How I’d play nine rooms from Collingswood to Cape May posting like nine different restaurants: one voice, a content kitchen, a reservation agent that doesn’t butcher a special.
- Lead agent
- Nightshift
- I'll watch
- No-shows
- The leak
- Nine voices
The sit
Beautiful food, chaotic Instagram, a reservation line that goes to voicemail during service. Each chef wants a different font.
The play
One identity with room to flex per trattoria. Nightshift on reservations and waitlist texts. Copywright drafting specials from the morning board so the feed looks like the pass, not a stock photo of pasta.
The bet
Social that seats tables. Chefs still fight about the wine list, not the logo.
The bet
A kitchen is not a media company. Make it good at both anyway.
BrandContentAgents
